The launch event was a
Saturday to remember, a night of fun with lots of music, comedy, gifts won and
all round naija entertainment!! The event was hosted by the rib cracking Bovi,
who made everyone have a great time at the event. There were also comedy
performances by Odogwu, Dr Bariyu, the Ventriloquist and even some guests
present at the event.
Musical performances at
the event included Ile Ijo crooner, May D, the Onileagbon Dance Troupe and the
Limpopo King, Kcee. Guests also won Ipads
and other fabulous gifts from the activities at the launch.
Speaking
at the launch; Brand
Building Director, Unilever Nig. Plc, Mr David Okeme, stated that the essence
of the Naija Herbal gel toothpaste is to encourage young Nigerians get close
naturally, the Naija way. He stated that Nigerians are known as being
energetic, resilient, creative, and differentiated in their style. So Closeup created
a mix that is not only unique to Nigeria but is an embodiment of the Nigerian
spirit.
Also speaking at the launch, the Category Manager,
Oral Care, Unilever Nig Plc Oiza Gyang, clearly stated that the new variant
will meet the needs of young Nigerians, who want to exhibit their uniqueness as
Nigerians and create more opportunities for the youths to get closer and
express themselves more confidently.
The Launch of the
herbal Gel was tagged ‘Natural Naija’, as it provided a platform where
Nigerians can clearly state what makes them a Nigerian.
Also speaking at the event, Tolu Dima–Okojie, said
Close Up has been brightening up the smiles of Nigerians since its launch in
1975 and quickly rose to be the undisputed market leader in Nigeria. Close Up
is committed to improving the oral health hygiene of Nigerians and the new
Closeup Naija Herbal Gel toothpaste, is another way of showing this.
With this new
offering, Nigerian’s have a chance to truly experience the benefits of a
revolutionary herbal toothpaste, created specifically for the Nigerian youth.
See below pictures
from the event…
